De United Foods Industries, makers of Indomie Noodles has bought over two production lines of Dangote Noodles Limited in Ikorodu, Lagos; and Calabar, Cross River State. Dangote Noodles is a unit of Dangote Flour Mills. The buy-over deal was valued at $12.26 million, equivalent of N3.75 billion.
Stock worth N383.94 million will also be bought over from Dangote Noodles Limited. Agreement with Dangote Noodles to buy the plants has been signed. Indications are that Dangote Flour Mills intends to quit the noodles business to focus on production of flour and pasta.
Noodle market in Nigeria is dominated by De United Industries’ Brand of Indomie, which analysts said controls about 70 percent of the market. Indomie Brand seems most loved in Nigeria and the Brand owner, De United Food Industries, sees Indomie as the category leader, which has grown to become a household name in Nigeria.
De United Industries believes Indomie stands for quality products that are delightfully tasty and nutritious, and has range of exiting flavours that cater for variety of tastes with “experience like no other”. Over two decades of operation has made it become the largest pasta maker in West Africa.
De United Prima Food Limited is in partnership with Indo Foods Limited of Indonesia, said to be leading noodle manufacturer in the world.