Rekindling Africa’s vision for industrialization, business giant, Aliko Dangote, President of Dangote Group, has continuously set agenda and moved concept to reality. Thursday, November 23, Dangote Cement Plc will commission a 1.5 million metric tonnes per annum capacity Cement Plant valued at $500 million in Congo.
This was disclosed, Monday, to newsmen in a statement in Lagos. The plant, described as the largest in Congo, rolled out first bags of cement August 7 2017. The plant is expected to create about 1000 direct and indirect jobs. The Congo Plant, sum-up to 10 fully operational Dangote Cement Plants across Africa.
The statement said that Dangote Cement has maintained its stronghold in the domestic cement market. It accounts for 65 percent of local cement market, while its Pan-African volumes went up by 7.5 per cent to 7.0 mta. “Our Pan-African operations are performing strongly with excellent sales growth in Cameroon, Ethiopia and Senegal”.
It added: “We are consolidating our success across Africa through commissioning of our 1.5Mta factory in Congo, the tenth country in which we have established operations. In our key operations in Nigeria, we have significantly improved our fuel mix and this has helped increase margins across the Group. It is especially good for Nigeria because most of the coal we are using is mined in our own country”.
It attributed sales increase to strong brand recognition, increased point of sales branding, improvements in sales and marketing strategies and higher visibility through trade shows.