GULDER, GOLDBERG AND STAR LAGER beer – three brands of Nigerian Breweries, NB, have received Gold prizes from Monde Quality Selection Awards. The awards were conferred on the brands at the 58th Annual Awards Ceremony of Monde Selection held in Rome, Italy.
More than 1,000 companies from 90 countries presented about 3,000 products to the selection panel. Each product was, independently, evaluated by the panel to establish global quality profile before granting the quality award, according to Nigerian Breweries statement issued, Monday, in Lagos, by Sade Morgan, Corporate Affairs Director.
Morgan said: “Gulder, which introduced a new label and packaging last year; Goldberg, the premium quality lager beer brewed to golden standards and Star Lager, the first locally-brewed Nigerian beer, all won Gold Quality Awards at the 2019 Annual Awards Ceremony”.
In 2014, Amstel Malta received international recognition for high quality and prestigious brand awards from International Taste and Quality Institute, iTQi, and Monde Selection Quality Award. Maltina, Star, and Fayrouz have been recipients of Advertising Association of Nigeria, ADVAN, Awards for Marketing Excellence at different times, according to Morgan.
Jordi Borrut Bel, Chief Executive Officer, NB, dedicated the awards to the staff and consumers of the brands. His words: “We couldn’t have won these awards without the hard work and dedication of the Nigerian Breweries team. Goldberg, Gulder, and Star are some of our most prestigious brands and we are proud of their startling success in the Nigerian market.
“Over the years, these brands have not only continued to lead the line in the beer industry, but have been able to cultivate a cult, following with millions of consumers across the country. The growth and evolution of these brands have been a joy to behold and we appreciate our loyal consumers for sticking with us through this historic journey”, the statement quoted Borrut Bel to have said.
Bel said he appreciated the organizers of the award and pledged that the company would continue to uphold standard and innovate exciting ways to consistently win awards with the various brands in its portfolio. Since inception in 1946, Nigerian Breweries has been home to wide range of alcoholic and non-alcoholic brands, which, Bel noted, have set the bar for excellence in the brewing industry.