CHIVITA 100% FRUIT JUICE BRAND, won the Most Innovative Fruit Juice Brand of the Year Award 2019, Marketing World Awards. Chivita 100% fruit juice leads in fruit juice category. It seems the most popular brand of Chi Limited, a Nigerian fruit drinks producer.
The award is recognition of consumption narrative of the product. More consumers are embracing the product as it meets their various needs. Akin Naphtal, CEO, Instinct Wave, organizers of Marketing World Awards, said Chivita 100% fruit juice has demonstrated commitment to excellence, and uncommon innovativeness for market leadership.
His words: “In the last 12 months, through monthly advocacy and engagements, Chivita 100% has been at the forefront of enlightening and promoting daily 100% fruit juice consumption for everyday wellness. The brand’s October 17th celebration of Chivita World Juice Day, the first of its kind in Nigeria, was a highpoint and competitive edge for recognition in this category.”
Deepanjan Roy, Managing Director, Chi Limited, at the event, commended and appreciated the organizers of the award for recognizing Chivita 100% strides in innovativeness for market leadership.
“We would continue to ensure the innovative excellence which has seen Chivita 100% win the Most Innovative Juice Brand of the Year Award. This award is a recognition of our efforts at taking the lead in superior product quality and drive for awareness on the role of 100% fruit juice in everyday wellness,” Roy said.
Marketing World Awards celebrates brands, organizations and individuals who have delivered superior product values to the market, and exhibited excellence in upholding concrete marketing strategies.
Chivita 100% fruit juice, according to the producer’s narrative, is made from real natural fruits with no added sugar or preservatives. It is convenient, delicious and offers health-conscious consumers range of refreshing and nourishing fruit choices, as an addition to a complete breakfast diet. Chivita 100% is available in 1Ltr pack sizes and in four variants – Real Orange, Real Apple, Real Pineapple and Red Grape.