IT IS NOW KNOWN AS “It Can Be”, and no longer “Moving Forward”, the new business catchphrase, launched by Stanbic IBTC Holdings Plc, member of Standard Bank Group. Yinka Sanni, outgoing Chief Executive of the Bank, said specials times, required stronger connection with the organisation’s customers. As such, a new innovative catchphrase was needed.
While unveiling the new slogan, Sanni said it represents Stanbic IBTC’s unwavering support to its customers. The ‘It Can Be’ catchphrase is an assurance, that with Stanbic IBTC, everyone can achieve greater things with endless possibilities.
“Over the years, we have built a reputation of providing quality and top-notch banking experience. This marks a significant milestone in our journey with our customers, as we reflect on everything the “Moving Forward” tagline stood for, we are assured that what we aspire to become ‘can be’.
“Our new watchword is about hope. It is an attitude and a way of life. It is a statement of reassurance to help our customers get to where they want to be. ‘It Can Be’ represents transformation, growth, success and a brighter tomorrow for all our esteemed customers. We know they have dreams for the future and we are here to make them happen, Sanni said.
And added: “As we continue to provide innovative banking solutions to give better customer experience, ‘It Can Be’ reflects the gradual and consistent transition from a previous stage of growth to a new stage of possibilities”.
Stanbic IBTC Holdings Plc, recently, announced changes on its Board, and in the Board of its banking subsidiary, Stanbic IBTC Bank Plc. Yinka Sanni is now Regional Chief Executive [West Africa] for Standard Bank Group. He will oversee Nigeria, Ghana and Cote d’Ivoire; and deliver Standard Bank Group’s strategy across the Region.
Demola Sogunle, according to the Bank’s internal succession policy, is now Chief Executive, Stanbic IBTC Holdings Plc; and Wale Adeniyi, is Chief Executive, Stanbic IBTC Bank Plc. Sogunle served as Deputy Chief Executive, of the Bank