WITH TOURISM DESTINATIONS, in some parts of the world, getting ready to restart, as life and businesses gradually returns to normal, after the global coronavirus pandemic lockdown, the World Tourism Organization, UNWTO and GOOGLE, have sign new memorandum of understanding [mou]. The new partnership will focus on harnessing the power of innovation, education, data and market intelligence to drive sustainable and inclusive recovery. 

The two organizations will host training for Destination Management Organisations, DMO, using a new Capacity Building Curriculum develop by Google for the training. The sessions will empower destinations to switch to digital, with the training adopted to reflect specific circumstances and the unique challenges every destination, currently faces.

UNWTO AND GOOGLE seem to be scaling up collaboration, with the new Capacity Building, which will, also, complement the existing joint initiatives and a data sharing agreement for Google’s Travel Insights, to power a portion of the UNWTO’s tourism recovery tracker. The strong partnership between UNWTO and Google will help put innovation and digital at the centre of tourism’s recovery

Along with this, is the Tourism Accelerator Program, designed by Google in partnership with UNWTO. It will also be scaled up globally by the partners. A pilot program was launched across Europe, Middle East, Africa [EMEA] in 2020. The program showed the value of working with policymakers to put digital at the heart of tourism recovery plans, and the benefits of upgrading DMOs to make effective use of data and market intelligence.


UNWTO AND GOOGLE partnership, also, include diversification; which will go beyond empowering destinations and businesses during the immediate recovery phase.  Under the agreement, Google will provide ongoing support for a member of UNWTO’s leading initiatives, including Startup Competitions, designed to promote and support innovation across the sector.

Zurab Pololikashvili, UNWTO Secretary General said: “The strong partnership between UNWTO and Google will help put innovation and digital at the centre of tourism’s recovery. By working together, UNWTO and Google will empower destinations, businesses and tourism workers to realize the power of data and market intelligence, both increasingly important as global tourism looks to restart and recover.”

Gianni Marostica, GOOGLE Managing Director, Travel Partnerships, on his part said: “We’re honoured to be working alongside UNWTO in this vital effort to support the global tourism sector on its path toward broader economic recovery. It’s critical that both policymakers and businesses have the tools and insights they need to reconnect with travellers in a digital environment.”

UNWTO AND GOOGLE, will also collaborate, on joint Research Projects related to tourism, looking ahead. The results will further establish both parties as thought leaders and provide governments, destinations and businesses with the trusted data and insights they need to guide tourism towards recovery.